Overview & Feature Analysis
Free app for beauty and baby products
Mamaearth
is a free-to-use
lifestyle
app that lets mommies search for a wide range of
beauty and baby products
. This
online shopping
app from the trusted brand features products made only from natural ingredients with no harmful chemicals. While the products are streamlined and safe,
the
app needs a little more work
to present its products better.
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Mamaearth is developed by Honasa Consumer Private Limited, a private company operating
in the Indian subcontinent
. The app also functions and serves in the region. You might want to check
JUMIA Online Shopping
app elsewhere.
Great products, insufficient app
With Mamaearth, users can choose
products for hair, skin, body, and face
for themselves and their babies. The app has an
organized layout
for its different product categories, making it easy for users to navigate through the products they need. Additionally, the app uses a
good color palette
that is light and easy on the eyes. The colors also complement most of the products’ packaging.
The app provides
comprehensive information
about the products listed in its catalog. You can check the availability, ingredients, product descriptions, and even
images of the product
. More than the products, the app even offers a
customer support platform
. Users can leave comments on the product or reach out to the administrators for additional inquiries about the product they’re interested in.
However, while it has all these promising features in terms of customer service and app interface, all is derailed by its
poor optimization
. Users complain about the app regularly
lagging
and in some instances,
crashing
without saving the customer shopping details such as cart content. There are also instances where placing an order
doesn’t push through
and requires a restart of the app.
Needs more optimization
Mamaearth is a good example of why app developers should place enough emphasis on how well an app works, in terms of
basic functionality
like working buttons or fast transition between parts and different windows. It has all the makings of a fun and inviting app with good color choices and transparent product descriptions. However,
poor optimization
ruins the customer experience.