Overview & Feature Analysis
Be a part of Nielsen's process
Nielsen Mobile App
is a free
marketing tool
developed by the Nielsen Company to allow consumers to
participate in various surveys
and help the company understand how they use the internet and their
mobile
devices. Users who were invited to participate can sign in via the registration form, but those who weren't can still sign up online to join.
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With the Nielsen Mobile App, you can also
earn reward points
with every participation as you help contribute to the measurement of various digital trends. You must complete your registration to the service upon installation to be eligible for the rewards.
Earn rewards with every participation
The Nielsen Mobile App's purpose is to allow users to participate in Nielsen's research by providing information about their
internet and mobile device usage
. By installing the app, users will be able to answer surveys and contribute to the measurement of
different digital trends
and earn rewards after their participation. It is not by invite only, but users who have been pre-invited can get instant access to the app.
The app uses a local VPN to collect
anonymous data
on app usage, content viewing time, and website visits, which are aggregated with data from other panelists for research purposes. These pieces of information are then
shared with Nielsen's clients
to help them better understand mobile device usage by various consumers, and use them to create better campaigns and projects.
However, the app does not offer any other feature aside from survey participation and reward claiming. There is also not a lot of information on what types of rewards you can claim through your earned points. The user interface is neat and
easy to navigate
, though. It's also not filled with unwanted ads, so you can enjoy a
smooth browsing experience
.
Be a part of something exciting
With Nielsen Mobile App, users can participate in Nielsen's research by sharing anonymous information about their internet and mobile device usage. You can answer surveys and earn rewards, but that's all there is to it. However, it has a user-friendly interface and isn't bloated with unnecessary ads to make up for the lack of features, providing a seamless browsing experience.