Overview & Feature Analysis
Chinese entertainment on the go
With a generous selection of Chinese
multimedia
and
entertainment
, the
YOUKU-Drama, Film, Show, Anime
app is the perfect bet if you are looking for something new. Previously only available in China, it is now accessible internationally—users can use it for
free
or pay the
VIP subscription fee
.
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Videos
Audio
Images
Vectors
Illustrations
Templates
Either way, it is worth giving a shot since the app boasts a
ton of content
you may not find anywhere else. More or less a Chinese counterpart of
YouTube
and
Dailymotion
, YOUKU-Drama, Film, Show, Anime is a
streaming platform
packed with exclusive content, movies, shows, and more.
A large library filled with Chinese media
Since its main focus is the Chinese market, YOUKU-Drama, Film, Show, Anime’s selection of media is remarkably full of
movies and shows
in the
Chinese language
. Unlike its competitors, it does not focus on short clips—its offerings are predominantly in
longer form
. The user interface is also
easy to navigate
, with a
search bar
at the top and the most trending releases right below.
If the user has not availed of the VIP subscription, they will have to sit through
ads
while enjoying a video. However, since the app’s library of media is filled with Chinese shows and movies, it is definitely not for fans of Western media. Although, if you are keen on brushing up on your Mandarin and learning more about Chinese culture, then this app is perfect for you.
Another aspect that sets this app apart from its competitors is how
business-friendly
it can get. Features that can help generate engagement with users toward products are integrated into the app, such as
poll
and
online store creation
,
promo video creation
, and more. Advertisers can pair their products with a video and have any user buy it directly from the app—no redirection is necessary.
More catered to Chinese users
In a nutshell, YOUKU-Drama, Film, Show, Anime strikes a great balance between catering to its users and advertisers’ needs. On one hand, it offers a generous selection of high-quality Chinese movies and shows, while on the other it provides advertisers with an easily accessible platform to sell products on. Unfortunately, non-fans of Chinese media will probably not find content that interests them in the app.