Overview & Feature Analysis
A free fashion shopping app
Zara
is a free
shopping
mobile app that lets you
check out and buy
the latest trends online. Developed by Inditex, this
lifestyle
app is the official mobile platform for the popular apparel store of the same name. It works similarly to other shopping apps and is pretty much used for when you can’t access the website itself on your mobile device. However, compared to its competitors, this app isn’t doing too well in terms of intuitiveness.
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From clothes to accessories
Zara SA, stylized as ZARA, is a Spanish
apparel retailer
based in Spain that specializes in “fast
fashion
” products—offering clothing, accessories, shoes, swimwear, beauty, and perfumes that are mass-produced at low cost. Like other brands of this type, it offers
online shopping
and eventually came out with a mobile app so users wouldn’t have to visit the website on their mobile web browsers.
The mobile version functions just like other shopping apps—such as
Lazada
,
Flipkart
, and
AliExpress
. You have a menu interface that immediately displays
categories
, and here you can find selections for men, women, and children. Choose one of the three to start browsing. Unfortunately, the layout in this app
can be quite confusing
as it closely mirrors the website’s scrolling design.
On the bottom of the screen are the menu tabs consisting of
Search
,
Bookmarks
,
Main Menu
,
Profile
, and
Shopping Bag
. You’ll benefit more by registering an account but you can still use the app without one—although it will ask permission for your location. Using the app can be tricky, though, because of how you have to browse it. Additionally, it can sometimes be too slow to load or may fail some transactions, prompting you to start over.
Not a great mobile version
All in all, the Zara app looks and feels just like its browser counterpart—however, this is mostly what makes it an unintuitive app for mobile users. It does have all of the features found on the website and is in sync with its catalog, but its
slow response time
and
frequent crashing
aren’t great for avid shoppers. You’re better off going to the website itself or using other apps.